What is Marketing?
“The art of telling stories so enthralling that people lose track of their wallets". The New York Times ‘2017
- Offering: Product or Service
- Value Creation: Process through which company knows what customer needs and making product or delivering service accordingly.
- Communication: Effectively passing your message to customer
- Deliverability: Delivering the product or service to customer
- Value Exchange: Customer is getting product or service and we are getting financial resources.
It is also called online marketing, is the way of promotion to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Popular Ways of Digital Marketing
• Email Marketing • SMS Marketing • Social Media M. • Search Engine M. • Content Marketing • Influencer Marketing • Call to Action – CTA • Tele Marketing • Affiliate Marketing
Let's start with one of the digital marketing ways and jumpstart the career.